Comment: Lot of opinions on this subject although the public has been asking government to take action with regard to food labelling for decades. Consumers are entitled to accurate data in order to make better informed, healthier, and ethical choices. Raw and vegan diets are gaining popularity as we become more aware of the benefits not only to our health, but to the environment, and the animals, as well.
Is this how we define "Animal Compassion?" Whole Foods thinks so. Perhaps a more appropriate message is disrespect, betrayal, death, and commodification.
If one is critical of animal welfare reform and ‘happy’ exploitation it does not make one “divisive,” as some would say. What it means is that the individual understands that animal rights IS the rejection of animal exploitation. The goal is NOT to make the public more comfortable with it.