Fantasy in every scoop:
When lies become truth
There’s a fantasy epic in every scoop. That would be the message in this vintage Deans Foods ad based on this elaborate illustration that references many iconic narratives — the Wizard of Oz, Hansel and Gretel, and Noah’s Ark, to name a few. We could chuckle at this kind of food propaganda from yesteryear, but the fact is we still buy into it today (and often without even thinking about it).
- So when we pick a carton of milk up off the shelf, we think “the innocence of our youth” rather than the image of a distressed mother cow on a dairy farm who is frantically bellowing for her newborn that was just taken away from her. This kind of advertising reflects our culture’s collective denial over animal suffering. We replace unpleasant and negative images with positive and happy depictions of animals. And over time the lies becomes “truths.” March 17, 2013 Free From Harm
Read more: September 24, 2013 Truth & Advertising: Spoof of New Chipotle Ad Goes Viral
January 28, 2014 Super Bowl and farm animal care; The A&W fallout
Animal welfare group says Costco egg supplier mistreats hens
Direct action - working for animal liberation; liberating the oppressed; what industry is hiding