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"All the arguments to prove man's superiority cannot shatter this hard fact: in suffering the animals are our equals." Peter Singer

“Never argue with stupid people, they will drag you down to their level and then beat you with experience.” Mark Twain

There can be a cost to acting on ones principles, but there is a bigger cost to abandoning them.”

Our humanity isn’t measured by how we treat other people…Our humanity is measured by how we treat animals. –Chuck Palahniuk, Haunted

"Keep fighting for change & align yourself with those who share your vision & cause." Carmina Gooch
As a civilized society, our opposition to all forms of animal cruelty must be resolute.

Thinking of buying a rabbit for Easter - Don't!

Easter Rabbits & the Impulse Buy

Easter & Bunnies Don't Mix, exploitation, some stats; giveaways

Rabbits rescued before becoming Easter gifts while New Zealand has annual kill; the Alexandra Lions Club hosts the massacre

 Rabbit Sales Continue - Our Campaigns Continue

The commercial impetus for laws protecting animals is as key as the humanitarian one.  


Breeders who sell to pet stores don't care what happens to their 'stock'. The lives of the animals are measured in
financial terms only. They are exploited as commodities to be converted to capital. The entire trade is synonymous with misery, suffering, and death.
 Help us in our efforts to reform this antiquated & oppressive industry.

Don't Buy The Lie

  Save a life - adopt a homeless rabbit instead!

Comment: These two bunnies are the breeding pair for the store.  Who knows how long they’ve been stuck in their tiny cages, with no escape. Mom has baby bunnies, about 10 days old, that will be sold to just anyone.  The City of Vancouver and the BC SPCA have received numerous complaints about deplorable conditions, inadequate care, and sick animals. Today a protest was held. Carmina Gooch Oct.19/08 The male rabbit has been rescued. Unfortunately, this store is still in business in 2013. Some good news - early in 2014 it is out of business!


July 31, 2015 Calgary pet store facing three sets of animal cruelty charges; evolving legislation See News/PSAs

Comment: So why hasn’t Riverfront Aquariums been shut down? Clearly, Woo has a callous disrespect for the lives of these animals let alone their suffering. His only concern is money. Shame on anyone who enables this business to continue. Take a stand, people – go elsewhere!

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